Technofeudalism

At the heart of my thesis is an irony that may sound confusing at first but which I hope to show makes perfect sense: the thing that has killed capitalism is … capital itself. Not capital as we have known it since the dawn of the industrial era, but a new form of capital, a mutation of it that has arisen in the last two decades, so much more powerful than its predecessor that like a stupid, overzealous virus it has killed off its host. What caused this to happen? Two main developments: the privatization of the internet by America’s and China’s Big Tech. And the manner in which Western governments and central banks responded to the 2008 great financial crisis.



what has already been done to capitalism, and therefore to us, by the screen-based, cloud-linked devices we all use, our boring laptop and our smartphone, in conjunction with the way central banks and governments have been acting since 2008.


cloud capital has demolished capitalism’s two pillars: markets and profits.

Markets, the medium of capitalism, have been replaced by digital trading platforms which look like, but are not, markets, and are better understood as fiefdoms. And profit, the engine of capitalism, has been replaced with its feudal predecessor: rent. Specifically, it is a form of rent that must be paid for access to those platforms and to the cloud more broadly. I call it cloud rent.

how the war in Ukraine is threatening the dollar’s reign; from the death of the liberal individual and the impossibility of social democracy



Hesiod's Lament



My father was the only leftie I know who failed to understand why calling Maggie Thatcher ‘The Iron Lady’ was somehow derogatory. And I must have been the only child raised to believe that gold was iron’s poorer cousin. My My catechism in iron’s magical qualities began in the winter of 1966, began in the winter of 1966,



Heat it up again,’ he said. I put the rod back into the fire. ‘This time immerse it in the water before it glows.’ Excited by the hissing iron, I was glad that we repeated the ‘quenching’ process, as metallurgists call it, three or four times. Before I got a chance properly to admire my new sword, Dad announced that the moment of truth had arrived. ‘Pick up the hammer and deliver an almighty strike on the sword’s tip,’ he instructed. ‘But I don’t want to ruin it,’ I protested. ‘Go on, do it, you’ll see. Don’t spare your strength!’ I didn’t. The hammer struck the sword’s tip and bounced right back. I struck it again and again. It made no difference. My sword was impervious to the blows. Hardened.



copper had facilitated our deliverance from prehistory: its ability to alloy with arsenic and tin to make the harder metal bronze gave the Mesopotamians, the Egyptians and the Achaeans new technologies, including new ploughs, axes and irrigation, allowing them ultimately to produce the large agricultural surpluses that funded the construction of splendid temples and murderous armies. But for history to accelerate...It needed to learn the trick I had seen in our living room: how to transform soft iron into hardened steel by ‘baptising’ it in cold water. Bronze Age communities that did not learn how to baptise iron perished, he insisted.

The swords of their ironclad enemies sliced through their bronze shields, their ploughs failed to cultivate the less fertile soils, the metal braces holding together their dams and temples were too weak to fulfil the ambitions of forward-thinking architects.




Homer, who lived a couple of centuries after the Trojan War, was a child of the Iron Age, and thus came of age in the midst of the technological and social revolution that steel had wrought. In case I thought Homer was an outlier, Dad pointed to the lasting influence of iron’s magic by quoting Sophocles, who four centuries later described a soul as ‘hardened like immersed iron’.

Prehistory gave its place to history, Father said, when bronze displaced stone tools and weapons. Once bronze became widespread after 4000 BC, powerful  civilisations emerged in Mesopotamia, Egypt, China, India, Crete, Mycenae and elsewhere. But, still, history was counted in the millennia. To be counted in the centuries, we had to discover the magic of iron. Once the Iron Age got going, around the ninth century BC, three different and remarkable eras emerged in quick succession, within no more than seven centuries in total: the geometric period, the classical era and the Hellenistic civilisation.




Henry Bessemer, who invented a technique for producing large quantities of steel cheaply by blowing air through molten pig iron to burn off the impurities.



the taming of electromagnetism, which we owe to another Victorian, James Maxwell, Bessemer’s technique gave us the Second Industrial Revolution – the period of rapid technological innovation from 1870 onwards



I was being inducted in ‘historical materialism’ – the method of understanding history as a constant feedback loop between, on the one hand, the way humans transform matter and, on the other, the manner in which human thinking and social relations are transformed in return.



According to Hesiod, iron hardened not only our ploughs but also our souls. Under its influence, our spirit was hammered and forged in fire, our brand-new desires quenched like the hissing metal in the smith’s cauldron. Virtues were tested and values destroyed just as our bounty burgeoned and our estates expanded. Strength begat new joys but weariness and injustices too. Zeus would have no choice, Hesiod foretold, but to one day destroy a humanity incapable of restraining its own, technologically induced, power.





Karl Marx



In our days, everything seems pregnant with its contrary: Machinery, gifted with the wonderful power of shortening and fructifying human labour, we behold starving and overworking it; The newfangled sources of wealth, by some strange weird spell, are turned into sources of want; The victories of art seem bought by the loss of character.





Mum complained to Dad that, at the fertilizer factory where she worked as a chemist, she got paid for her time but never for her enthusiasm. ‘My wage is crap because my time is cheap,’ she said. ‘My passion to get the right results the bosses get for free! Soon after, she resigned and got herself a job as a biochemist at a public hospital. A few months into the new job, she told us happily: ‘At least at the hospital I love that my efforts benefit patients, even if I am as invisible to them as I used to be to the factory owners.’




the duality of waged labour. The wage she was paid for her time and formal skills (her certificates, degrees) reflected the ‘exchange value’ of the hours she spent at work. But that’s not what injected true value into whatever was being manufactured in her workplace. That was added to what was produced at the factory or the hospital through her effort, enthusiasm, application, even flair – none of which were remunerated. It’s like going to watch a movie at a cinema: the ticket price you pay reflects the movie’s exchange value, but that is quite separate from the pleasure it gives you, which we might call the ‘experiential value’. In the same way, labour is split between commodity labour (Mum’s time, bought by her wage) and experiential labour (the effort, passion and flair she put into her work).


For herein lies capitalisms secret: the uncommodifiable sweat, effort, inspiration, goodwill, care and tears of employees are what breathe exchange value into the commodities that employers then flog to eager customers this is actually what makes the building or restaurant or school desirable....employers resemble the customer who bought a jacket for a thousand dollars only to find two thousand dollars sewn in its lining.

  

to think that capitalists owe their profits  to an inability, to the impossibility of buying experiential labour  directly. And yet, what a boon to suffer from such an incapacity! For it

 is ultimately they who pocket the difference between the exchange  value they pay employees in exchange for their commodity labour  (wages) and the exchange value of the commodities created thanks  to their experiential labour. In other words, labours dual nature is what gives rise to profit.

 

capital, like light and labour, features two natures.  One is commodity capital, e.g. a fishing rod, a tractor, a companys  server, or any good that is produced to be used in the production of other commodities. Capitals second nature, however, is nothing like  a commodity. Suppose I discover that I possess tools you need in order to produce the stuff for your familys survival, such as the aforementioned fishing rod, tractor, server. Suddenly I have acquired the power to make you do things, for example to work for me, in exchange for the use of my tools. Capital, in short, is both a thing (commodity capital) and a force (power capital)  just as labour is split between commodity labour and experiential labour.

 

 

Einstein himself: It is important to understand that even in theory the payment of the worker is not determined by the value of his product.It appeared in an article entitled Why Socialism?

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If you want to understand gravity, Einstein explained, you need to stop thinking of space as a box that the universe comes in. Matter and energy, operating as one, mould the contours of space and shape the flow of time. The only way to wrap our minds around space and time, or matter and energy, is to think of them as partners locked in the most intimate, insoluble embrace. Gravity is what we feel as we traverse the shortest path through this four-dimensional space-time.



We evolved on the surface of a planet that is minuscule in comparison to the universe out there. In our limited realm, we can get by quite nicely with our senses helpful illusions; for instance, the belief that the grass is green, straight lines exist, or that time is constant andindependent of our motion.

Of his fellow economists, who insisted that money ought to be understood as another commodity, Keynes once said that they resemble Euclidean geometers in a non-Euclidean world, again confirming in no uncertain terms Einsteins influence. Conventional economic thinking about money was damaging humanity, Keynes thought. Economists resembled spacecraft designers disastrously relying on Euclid, not Einstein. They were using illusions which, while helpful in the microcosm of a single market (e.g. the market for potatoes, where a fall in the price can usually be relied upon to boost sales), were catastrophic when applied to the economy at large the macroeconomy, where a fall in the price of money (the interest rate) may never boost moneys flows in the form of investment and employment. In the same way that Einstein had ended our illusion that time stands outside, and apart from, space, Keynes wanted to stop us thinking of money as a thing, as simply another commodity, thatstands outside, and apart from, our other activities in markets and workplaces.

 

 

stop thinking about money as something separate from what we do to each other, with each other, at work, during play, in every nook and cranny of our social universe. Yes, money is a thing, a commodity like any other. But it is also something much bigger than that. It is, above all else, a reflection of our relation to one another and to our technologies; i.e. the means and the ways in which we transform matter. Or, as Marx put it poetically: Money is the alienated ability of mankind. That which I am unable to do as a man, and of which therefore all my

individual essential powers are incapable, I am able to do by means of money.

 

 

They were baffled by my claim to be a libertarian Marxist

 

 

my inability to see how one could genuinely cherish freedom and tolerate capitalism (or, vice versa, how one could be both illiberal and left wing)conventional fallacy: that capitalism is about freedom, efficiency and democracy, while socialism turns on justice, equality and statism. In fact, from the very start, the left was all about emancipation.

 

 

If you were born into the landed gentry, it would never cross your mind to sell your ancestors land. And if you were born a serf, you were compelled to toil the land, on the landowners behalf, free of any illusion that, one day, you might own land yourself. In short, neither land nor labour power was a commodity.

 

Because of advances in shipping and navigation, international trade in things like wool, linen, silk and spices made them lucrative, thus giving British landlords an idea: why not evict en masse the serfs from land that produced worthless turnips and replace them with sheep whose backs produced precious wool for the international markets? The peasants eviction, which we now remember as the enclosures for it involved fencing them off from the land their ancestors had toiled for centuries gave the majority of people something they had lost at the time that agriculture was invented: choice. Landlords could choose to lease land for a price reflecting the amount of wool it could produce. The evicted serfs could choose to offer their labour for a wage. Of course, in reality, being free to choose was no different from being free to lose. Former serfs who refused squalid work for a pitiful wage starved to death. Proud aristocrats who refused to go along with the commodification of their land went bankrupt.





a society that has conjured up such gigantic means of production and of exchange, is like the sorcerer who is no longer able to control the powers of the nether world whom he has called up by his spells. For over a century, the left was concerned primarily with deliverance from self-inflicted unfreedom – which is why it was so fundamentally aligned with the anti-slavery movement, the suffragettes, groups sheltering persecuted Jews in the 1930s. So, how did we get to the situation, today, where ‘libertarian Marxist’ sounds like a joke? The answer is that, sometime in the twentieth century, the left traded freedom for other things. In the East (from Russia to China, Cambodia and Vietnam), the quest for emancipation was swapped for a totalitarian egalitarianism. In the West, liberty was left to its enemies, abandoned in exchange for an ill-defined notion of fairness. The moment people believed they had to choose between freedom and fairness, between an iniquitous democracy and miserable state-imposed egalitarianism, it was game over for the left, the end of the social democratic dream: of a mixed economy, in which government provided public goods while the private sector produced plentiful goodies to satisfy our whims






2. Capitalism’s Metamorphoses




You dont buy a Hershey bar for a couple of ounces of chocolate. You buy it to recapture the feeling of being loved that you knew when your dad bought you one for mowing the lawn.The mass commercialisation of nostalgia Draper alludes to marked a turning point for capitalism.

 

Capitalism now involved the skilful manufacture of desire. Capitalism had begun as a relentless drive to put a price on things that once had no price: common lands, human labour, all the stuff that families once produced for their own consumption – from bread and home-brewed wine to woolly jumpers and various tools. If there was something that humans shared and enjoyed but which had no price and mattered to us only for its intrinsic or ‘experiential value’ like granny’s handcrafted tablecloth, or a beautiful sunset, or a beguiling song – capitalism found a way to commodify it: to subjugate its experiential value to an exchange value.

 




he comes up with magical ways of reimagining anything from mediocre chocolate and humdrum steel products to second-rate hamburger restaurant chains in ways that make them emotionally resonant

 

capitalisms post-war transformation: the discovery of a new market, namely the market for our attention

 

 

His bosses would love to be able to purchase his ideas without having to tolerate him lounging around the office half drunk. In the language of the previous chapter, they would jump  at the opportunity to buy Drapers experiential labour directly. Only  they couldnt, even if he wanted to sell it to them. Instead, they are forced to buy his commodity labour (i.e. his time and potential)

 

paradox of commodification. Yes, capitalism must commodify everything it touches. But at the same time, high exchange value, and thus serious profits, depends on failing to do so fully. If it is to avoid the fate of a school of predators that devours its prey so efficiently that it starves to death, capitalism relies on there being an endless supply of experiential values for its exchange values to trounce and cannibalise. It must always be discovering and commodifying what has so far escaped it. Smart advertisers do exactly that: they tap into emotions that have previously escaped commodification in order to capture our attention. And then they sell our attention to an entity whose business is to commodify whatever experiential value was hiding in our soul, fleeing commodification. With his Hershey bar speech, Draper lays bare a crucial aspect of how, soon after the war, capitalism reached its golden age. How could the profits keep flowing once everything has seemingly been commodified already? Draper’s answer: through the triggering of uncommodified emotions deep inside us. Thus a Hershey bar becomes the simulacrum of a dead father’s caress. Bethlehem Steel is rebranded as the spirit of the American polis, with the steel product symbolising the New World’s own Iron Age.

 

 

 

Once James Clerk Maxwell had written down the equations linking electrical current to magnetic force, it was only a matter of time before someone like Thomas Edison would turn them into the electricity and telegraph grids that ultimately begat the networked, top-down, mega-corporations

 

 

To produce the rivers of credit necessary to fund the Edisons, the Westinghouses and the Fords of early-twentieth-century capitalism, small banks merged to form large ones and lent either to the industrialists directly or to speculators eager to buy shares in the new corporations. Thats how electromagnetism transformed capitalism: while its grids would go on to power mega-firms and its megawatts translated into mega-profits, it also created the first mega-debts in the form of vast overdraft facilities for the Edisons, the Westinghouses and the Fords. And it led to the emergence of Big Finance, which grew up alongside Big Business in order to lend it monies borrowed effectively from the future: from profits not yet realised but which Big Business promised to deliver. These wagers on future profits funded not only the construction of Big Businesss grids and production lines but an almighty froth of speculation as well.

 

Parsimony was out and largesse became the new virtuethe creed that what is good for Big Business is good for America. The Jazz Age swept restraint away, debts dirty name was cleansed in the torrents of anticipated profits, caution was thrown to the winds of credit. Within a decade, electromagnetism had sparked the Roaring Twenties

 

 

the US government began to emulate the Soviet one. It told factory owners how much to produce and to what specifications, from aircraft carriers to processed food. It even employed a price czar the economist John Kenneth Galbraith whose job, literally, was to decide the price of everything, to fend off inflation,

 

 

the state would reward them with four incredible gifts. First, state guaranteed sales translating into state guaranteed profits. Second, freedom from competition, since prices were fixed by government. Third, huge government-funded scientific research (e.g. the Manhattan Project, jet propulsion) that provided Big Business with wonderful new innovations and a pool of highly skilled scientific personnel to recruit from during and after the war. And fourth, a patriotic aura to help rinse off the stench of corporate greed that clung to them after the crash of 1929

 

 

 

the heat of war had transformed American capitalism at a molecular level, just as the heat of our fireplace had transformed iron into steel. By the wars end, American capitalism was unrecognizable. Business and government had become profoundly entwined. Indeed, the revolving doors between government departments and corporations saw to it that the same crowd of mathematicians, scientists, analysts and professional managers populated them both. The heroic entrepreneur at the helm of the corporation and the democratically elected politician at the head of the government had both been usurped by this new private public decision-making network, whose values and priorities indeed its survival boiled down to one thing: the survival and growth of the conglomerates now that the war, with its infinite demand for stuff and technologies, was over. Galbraith called this nexus the technostructure

 


With the war behind them, one question kept the good folks of the technostructure up at night: if the government would no longer guarantee sales and prices, where would they find enough customers ready and willing to pay for all the chocolate bars, cars and washing machines that they were planning to manufacture using the capacity hitherto dedicated to producing bullets, machine guns and flame-throwers? The New Dealers in government took it upon themselves to help the technostructure secure foreign customers – which as we shall see triggered another of the great metamorphoses of twentieth century capitalism. But as for domestic customers, that’s where Don Draper came in. His stock-in-trade? Opening the technostructure’s eyes to the boundless possibilities of founding a new market for our attention on a bed of raw emotion. The technostructure had the manufacture of things fully under its control. With Draper’s help, it could now look forward to manufacturing the necessary desire for them.

 


Attention markets and the Soviets' revenge


But it wasn’t until the twentieth century that the process of attention-grabbing was commodified. Once again, it was electromagnetism that achieved this revolutionary feat



At first, radio and television gave Big Business a headache. It offered them immense opportunities to engage and persuade the masses, but fundamentally its output – the programmes it broadcast – had the properties of a sunset rather than a tin of beans: however much you loved watching I Love Lucy on television, and even if you were prepared to pay good money to watch it, no one had the capacity to make you pay for it (at least not before cable TV was introduced). But this stopped being a problem once they realised that the programme was not the commodity: it was the attention of the people watching it. By broadcasting the programme for free, they could secure the audience’s attention allowing them then to sell it – in the form of advertisement breaks – to Draper’s clients, who were now so eager to instil new desires in the hearts of the American public. With the birth of commercial television, the technostructure appended a boisterous attention market to its labour market. The dual nature of labour was now coupled with the dual nature of the spectacle: on the one hand, a cultural product with large experiential value but no exchange value, and on the other the captured attention of viewers with substantial exchange value but no experiential value.


There, over lots of smoking and drinking, they jointly decided the prices, the quantities, the packages and even the feelings imparted by capitalism’s leading products. Whereas capitalism had come to life by turning feudalism’s societies-with-markets into decentralised market societies, the rise of the technostructure transformed American capitalism from a decentralised market society into a centralised economy-with-markets. It was precisely what the Soviet planners had always hoped to achieve, but failed.



The problem was that America's industrial capacity had grown so much during the war that,to keep its factories busy and its workers in jobs, they had to produce a lot more stuff than Americans alone could absorb. Drilling new desires into the American
consumer could never be enough because there were not enough American middle-class homes to do the necessary consuming. Foreign markets had to be found. in 1975 you came home with ‘extraordinary’ news: thirty drachmas were no longer enough to buy us one American dollar, you announced. Not that it made any difference to us, since we had neither the means nor the legal right to buy more than a handful of dollars. But you were anxious that an exchange rate that had stood still since 1957 had just broken down.


a consequence of the downfall four years earlier, in August 1971, of the so-called Bretton Woods system. Bretton Woods was the audacious global financial system devised by the New Dealers in 1944, whose purpose was noble: to thwart the Great Depression’s return after the war had ended. Its strategy, however, was perhaps less so: it aimed to append post-war Europe and Japan to America’s gleaming new War Economy. The New Dealers knew that once the German armies had been defeated, Europe would lie in ruins, its peoples penniless. So Washington understood that its first task would be to remonetise Europe – literally, to provide them with money to spend in order to get their economies running again.



Only one thing could circumvent the problem: the dollar! The financial project of the Bretton Woods system was bold:  to ‘dollarise’ the currencies of Europe andby linking European currencies and the yen to the dollar with fixed exchange rates hence the thirty drachmas to one dollar whose demise disturbed you in 1975. In essence, it was a global currency union based on the US dollar. With the mighty US economy standing behind them, the currencies would retain a significant and stable value. Naturally, there had to be limits to how many dollars one could get for one’s ‘funny money’ – Greek drachmas, Italian lire, etc. These limits were known ascapital controls: restrictions in the movement of money from one currency to another



This dazzling design, America’s Global Plan to remake Europe and Japan in the imagine of its technostructure, led to capitalism’s Golden Age. From the war’s end until 1971, America, Europe and Japan enjoyed low unemployment, low inflation, high growth and massively diminished inequality. The New Dealers’ job was almost done.



But all this relied on one crucial factor…America had to be a surplus-amassing country  meaning it had to sell more goods and services to the rest of the world than it  importedOf course, selling goods to the Europeans and Japanese was more than just a bonus outcome: it was how the technostructure would secure for itself the vast new markets it needed to sustain its industries and keep its economy growing. But the whole system also relied on this surplus integrally, for it was what ensured thatthe dollarsprinted by the Federal Reserve (America’s central bank) and given to the Europeans and to the Japanese (either as loans or aid)  would ultimately find their way back to the United States in return for US goods. With every Boeing jet or General Electric washing machine sold to the Europeans, a bundle of dollars would head home back across the Atlantic. And as long as migratory dollars were gravitating back home, the dollar would remain a steal at the given exchange rate, guaranteeing that the Germans, the British, the French, the Japanese, even the Greeks wanted to get many more dollars for their funny money than the authorities allowed them at the official exchange rate.



Three developments which caused America to lose its trade surplus and become a chronically deficit economy.. The first was the escalating  Vietnam War which forced the US government to spend billions in South East Asia on supplies and services for its military. The second was President Lyndon Johnson’s attempt to make amends for the ill effects of conscription on working-class America, its black communities in particular. His valiant but expensive Great Society programme substantially reduced poverty but, at once, sucked lots of imported goods from Japan and Europe into the United States. Lastly, Japan’s and Germany’s factories surpassed America’s both in terms of quality and efficiency



Washington killed off its finest creation: on 15 August 1971 President Nixon announced the ejection of Europe and Japan from the dollar zone. Bretton Woods was dead. The door had been opened to a new and truly dismal phase in capitalism’s evolution. Nixon announced the rescindment  of the United States’ obligation (under the Bretton Woods system) to redeem any quantity of US dollars for gold at the fixed price of $35 per ounce



Mad numbers



In 2002, thirty years after the Nixon Shock, humanity’s total income approximated $50 trillion. In the same year, financiers around the world had wagered $70 trillion on a variety of bets. I remember your eyes popping out when you heard this outrageous number. Like most people, you refused to wrap your mind around it. Used to thinking of money in terms of things that made sense, like tons of steel or the number of hospitals it could build, you could not see how Earth was large enough to contain that $70 trillion number. By 2007, humanity’s total income had risen from  $50 to $75 trillion – a decent 33 per cent increase over five years. But the sum of bets in the global money market had gone up from $70 to $750 trillion – a rise in excess of 1000 per cent. That’s when I lost you. Or, more accurately, it is when we agreed that the numbers had gone mad, an arithmetic reflection of capitalism’s hubris.



a description of financial instruments such as options (or derivatives)the weapons of potential mass financial destruction, as Warren Buffet called them – which were the occasion, if not the cause, of the immense financial bubble that burst in the calamity of 2008. These instruments, known as options, had been available under Bretton Woods, but it was only once Bretton Woods had died that bankers, liberated from their New Deal chains, were allowed to bet on the stock exchange, first with other people’s money and, later, with money – effectively conjured from thin air – lent in astronomical sums by the banks to … themselves. Conjured from thin air? To be clear, yes. Most people think that banks take Jill’s savings and lend them to Jack. That’s not what banks do. When a bank lends Jack money, it does not go into its vault to check it has enough cash to back the loan. If it believes Jack will return the loan, plus the agreed interest, all the bank needs to do is add to Jack’s account the number of dollars it lends him.



So why were they not terrified of what would happen if their various bets went south? There are a number of reasons. One is that  they had developed a new way of profiting from loaning to Jack without depending on Jack’s ability or willingness to repay his loan. The trick was to lend to Jack, then immediately splice his loan into tiny pieces of debt and sell these pieces on – inside multiple, very complex financial ‘products’ – to unsuspecting buyers far away, who would themselves repackage and sell them on to someone else, and so on. This practice lulled Western bankers into a false sense of safety: Jack’s loan was no longer their problem. Even if Jack defaulted, his loan had been cut into so many tiny pieces that no single banker would bear the brunt of it. The risk had been shared and dispersed and thus minimised, they believed. Having internalised this belief they were able to internalise another: that prudence was for wimps and that smart people, like themselves, were actually giving capitalism a helpful boost.But by producing more and more debt, splicing it up in smaller and smaller pieces, and dispersing it across the planet, they were not minimising the risk, they were compounding it.



Greed was not born in the 1980s. No, something else happened after the Nixon Shock killed off Bretton Woods. Something that helped the gambler’s madness infect Wall Street, magnifying greed in the process, generating these mad numbers.



Millennia later another Minotaur rose up. Surreptitiously. From the ashes of the Bretton Woods system. Its lair, a form of Labyrinth, lay deep in the guts of America’s economy. It began life as the US trade deficit – the fact that America began to buy more imports from other countries than it sold to them owing to the Vietnam War, the Great Society and the expanding efficiency of German and Japanese factories. The tribute it consumed was the rest of the world’s exports, imported from Europe and Asia to be devoured in Middle America’s malls. The more the US deficit grew the greater the Minotaur’s appetite for Europe’s and, more so, Asia’s manufactured goods.  However, what gave it strength and global significance – what meant that it ensured the peace and prosperity not just in America but in Europe and Asia too – were the labyrinthine underground tunnels connecting Walmart to Wall Street.



The way it worked was as follows. The new American Minotaur’s appetite kept the gleaming German factories busy. It gobbled up everything produced in Japan and, later, in China. This kept Europe and Asia peaceful and prosperous (for now). In return, the foreign (and often the American) owners of these distant factories sent their profits, their cash, back to Wall Street to be invested – an additional form of tribute, which enriched America’s ruling class, despite its deficit. In this way, the Global Minotaur helped recycle financial capital (profits, savings, surplus money) and the rest-of-the-world’s net exports. Nourished on this constant stream of tributes, it enabled and sustained the post-Bretton Woods global order – much as its Cretan predecessor had preserved Pax Cretana in the mists of prehistory.

This was the strategy that lay behind the Nixon Shock of 15 August 1971. And it worked wonders, at least for those who triggered it. You see, the writing had been on the wall for Bretton Woods since the mid to late 1960s. As America’s trade surplus began turning into a deficit, financiers began anticipating its demise. They knew that, sooner or later, the dollar–gold exchange rate, artificially set in 1944 at a fixed $35 per ounce, would depreciate. At that point, their stash of dollars would buy less gold. Naturally, they began eagerly exchanging their dollars for American gold before that happened. Had this continued, the United States would have run out of gold. The Nixon Shock stopped the rot. The dollar depreciated fast vis-à-vis gold, as anticipated, but curiously that was the moment the dollar regained its mojo.  How? Shortly after the dollar was decoupled from gold, Europe’s currencies were decoupled from the dollar. Once they lost their fixed exchange with the dollar, the dollar value of European and Japanese money began fluctuating wildly, like driftwood in a tempestuous ocean. The dollar became the only safe harbour, courtesy of its exorbitant privilege: namely, that if any French, Japanese or Indonesian company, indeed anyone, wanted to import oil, copper, steel or even just space on a freight ship, they had to pay in dollars.  The United States was, therefore, the only country in the world whose currency was in demand even by people who did not want to buy anything from it.



The Nixon Shock had produced a magic trick for the ages: the country going deeper and deeper into the red was the country whose currency, the dollar, was becoming more and more hegemonic…It was to become an unmissable pattern. To this day, whenever Wall Street tanks, the moneymen’s reaction is to buy more dollars to send to … Wall Street! But there was another reason why the dollar’s hegemony grew: the intentional impoverishment of America’s working class.  A cynic will tell you, quite accurately, that large quantities of money are attracted to countries where the profit rate is higher. For Wall Street to exercise fully its magnetic powers over foreign capital, profit margins in the United States had to catch up with profit rates in Germany and Japan. A quick and dirty way to do this was to suppress American wages: cheaper labour makes for lower costs makes for larger margins. It is no coincidence that, to this day, American working-class earnings languish, on average, below their 1974 level. It is also no coincidence that union busting became a thing in the 1970s, culminating in Ronald Reagan’s dismissal of every single unionised air traffic controller – a move emulated by Margaret Thatcher in Britain who pulverised whole industries in order to eliminate the trades unions that inhabited them. And faced with a Minotaur sucking most of the world’s capital into America, the European ruling classes reckoned they had no alternative but to do the same. Reagan had set the pace, Thatcher had shown the way. But it was in Germany, and later across continental Europe, that the new class war – you might call it universal austerity – was waged most effectively. A new era had begun. The post-war détente between capital and labour was now in its death throes The final straw came in 1991, with the demise of the Soviet Union. Thereafter Russia and more importantly  China voluntarily inducted themselves into globalised capitalism. Two billion low-waged workers entered the Minotaur’s realm. Western wages stagnated further. Profits swelled. The torrent of capital rushing to America to nourish the beast grew into a tsunami.



Don Draper explains his theory of love to a date: ‘What you call love was invented by guys like me to sell nylons.’  The fictional character (who, I insist, personifies the technostructure’s spirit) enlisted exaggerated cynicism to make a point: having created desires and expectations that ultimately its consumer products could not actually satisfy, and well before its economic foundation was trampled upon by the rampaging Minotaur, the technostructure was facing a backlash indicative of a society wide spiritual crisis.



So why did America’s and Europe’s youth rise up in the mid to late sixties, at a time of full employment, sharply diminished inequality, new public universities and all the trappings of an expanding welfare state?... ‘We are flawed because we want so much more. We are ruined because we get these things and wish for what we had.’ It is one thing for our dreams to go unfulfilled. It is quite another to sense that our unfulfilled dreams, our frustrated desires, have been manufactured by others. The more our mass-produced cravings are satisfied, the less satiated we feel. The greater the capacity of the technostructure to stir the passions, the greater the void within when they were served. To fill this void, young people felt in their bones the need to break with the established order,



The 1950s and 60s had been a nightmare for true believers in capitalism as a natural system of spontaneous order. Wherever they turned their eyes, they saw centralised planning – not the splendid operation of freewheeling market forces that no planner, however well meaning, should be able to second-guess. Even if innocent of the way the technostructure was manufacturing desires and fixing prices, they could not help but notice the long hand of the state directing investment funds, preventing bankers from moving money, and fixing the dollar value of every other currency – including our drachma. To their free-marketeer eyes, the Global Plan was too close to Soviet planning for comfort. The West was, in short, psychologically prepared for a rupture like the Nixon Shock. Anti capitalist youths and free-market zealots were both looking for a chance to bring down what they saw as a dying system. In the end, though, it was neither the hippy left nor the libertarian right that disintegrated the Global Plan. It was the work of functionaries who had served the technostructure well. We know this from the horse’s mouth, the former New Dealer who was at the centre of the 1971 Nixon Shock and who, between 1979 and 1987, chaired America’s central bank, the Fed. In a 1978 speech at Warwick University, Paul Volcker explained succinctly and cynically what they were up to: ‘[A] controlled disintegration in the world economy is a legitimate objective for the 1980s.’